english read craig s quot men s men and women s women quot and answer the questions

  • How, according to John Fiske, is television programming gendered?
  • Why is male camaraderie such a common motif in “men’s men” advertising, according to Craig?
  • What roles do women tend to play in the two types of commercials aimed at men? What roles do men tend to play in the two types of commercials aimed at women?
  • Why does Craig believe that “a threat to patriarchy is an economic threat” (para. 30)?

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