Do not use external research, only the case content can be cited
1st: Summary the case (one short paragraph)
2nd: Analysis the case and answer the following questions:
How was GoPro different from other players in the industry?
Discuss Nicholas Woodmanâ€™s role in making GoPro a market leader.
What type of innovation was the GoPro action camera? What made this camera successful when video cameras (camcorders) and smartphones already existed?
How did GoPro market itself? Can part of GoProâ€™s success be attributed to its marketing strategy? How did GoPro benefit from its marketing?
What lead to GoProâ€™s eventual decline? Can GoPro make a comeback? Suggest ways the company can strike back at the market.
3rd: Recommendation (must have them)