Do advertisement reinforce dehumanizing stereotypes through the use of niche marketing and playful coding? .use at least three arguments from the following ideas: Jack Solomon begins the chapter with a semiotic analysis of American advertising, highlighting the ways in which conflicting mythologies of populism and elitism are exploited to push the goods. A paired set of readings by James B. Twitchell and Steve Craig follows, revealing the elaborate psychological profiling schemes by which marketers categorize potential consumers and the gender-coded formulas that can be found in TV commercials. Next, Jia Tolentino deplores the ways in which the call for womenâ€™s empowerment has been sidetracked into ad campaigns for everything from paper towels to underwear, while Alex Mayyasi reveals the â€œcalculated, highly progressive ad campaignâ€ by which Subaru of America reimaged its line as being cars for lesbians. Jessica Contrera is next up with a survey of the â€œmortifyinglyâ€ inept efforts of political campaign managers to entice millennials to vote, and Kalle Oskari Mattila explains why, and how, text is disappearing from corporate logos as part of a â€œdebrandingâ€ effort to entice consumers back to the corporations they mistrust. Juliet B. Schor then surveys the ways in which marketers try to turn kids into cool customers â€” perhaps somewhat ahead of their actual years â€” while Stephanie Miller reports on â€œgamificationâ€: â€œthe practice of applying game mechanics to non-game environments to motivate people and change behavior.â€ Julia B. Corbett concludes the readings with a look at marketers who seek to cash in on the â€œlucrative market of â€˜green consumers.â€™â€ The chapter then presents a â€œPortfolio of Advertisementsâ€ for you to decode for yourself.
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the purpose of advertisement