- After ready the Harvard Business Review Blue Ocean Strategy article and video as well as the Cirque de Soleil Video and please respond the following questions:
- What is the difference between a Red and Blue Ocean?
- How can the Blue Ocean strategy help you make your competition irrelevant?
- Are there any advantages/disadvantages between market entrants or incumbents to succeed in establishing a blue ocean strategy?
- How Cirque de Soleil was able develop their blue ocean strategy? Mention a minimum of three specific examples.
- What is the relationship between Porters Generic Competitive Strategies (Low Cost and Differentiation) with the Blue Ocean Strategy? How does low cost and differentiation play a role?
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case study 2059