pinkberrry case study

Pinkberry – Watch the video, Pinkberry, and answer the following questions:

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Case Study discussion:

Question one

  • Watch the Pinkberrry case study. Define the target market for Pinkberry using the bases of segmentation to describe this customer. Provide a rationale for your answer.

Question two

  • In your own words, describe what Pinkberry has done to start the consumer buying process. Remember that problem recognition, or an internal/external trigger for the brand, is the first step in the buying process. Until this happens, there is no purchase.

Question three

  • Finally, describe each level of Maslow’s Hierarchy of Needs. Which level describes you the most when making purchases. Provide a rationale for your answer and use an example to highlight the level.