in your own words describe a multi attribute attitude model tell us what it is and how marketers use it 1

In your own words, describe a multi-attribute attitude model. Tell us what it is and how marketers use it.

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Now, pick a purchase decision that you plan to make e.g., buying a car or picking a graduate school and create a basic model like the one in Table 8.1 of the textbook. Assign numeric values and sums. Share your model, provide a brief background, and describe the results that you’ve generated.

How could a marketer use the findings from your table?

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