With the health care industry, as many others, it is useful to divide the external environment into two distinct components:
- The general environment (macroenvironment) that includes overall trends and events in society such as economic conditions, demographics, social trends, and technological trends.
Read the following articles provided in the module reading materials.
American Hospital Association. (2018). Futurescan 2019â€“2024: Health care trends and implications. Chicago, IL: Health Administration Press.
Valentine, S. T., & Masters, G. M. (2019). Healthcare forecast: 10 trends (and implications) board members and senior leaders need to know. The Governance Institute, 16(1), 1-9.
Vogenberg, F. R., & Santilli, J. (2018). Healthcare trends for 2018. American Health & Drug Benefits, 11(1), 48-54.
- All references and citations should be consistent with APA style.
- The response should be based on scholarly material, such as peer-reviewed articles, white papers, technical papers, etc. Do not include information from non-scholarly materials such as wikis, encyclopedias, www.freearticles.com (or similar websites).
- The response should incorporate the objectives of the module within the requirements of this assignment.
- Use information from the modular background readings as well as any high-quality resource you can find. Cite all sources and provide an APA-formatted reference list at the end of your paper.
- Length: 6 pages minimum not including the Title page.