executive summary 115

Wk 5 – Executive Summary [due Mon]

Assignment Content

  1. Resource:
    Executive Summary Grading Guide
    Draft your 350- to 525-word Executive Summary.
    Include the following sections in your summary:

    • Who are we?
    • Summarize the products or services your company will offer.
    • What do we sell?
    • Determine who you will compete against to sell to your customers
    • Who do we sell to?
    • Describe your ideal customer.
    • Evaluate how many potential customers exist for your business.
    • Distinguish the recognizable types or segments of your customers.
    • Financial Summary
    • Hypothesize your projected revenue and expenses
    • Explain the logic that was used to come up with your revenue forecast
    • If you are starting this business, predict when you will show a profit.

    Format your assignment consistent with APA guidelines.
    Submit your assignment.
    Note: This assignment is a continuation of your previous assignments.