digital transformation 1

Write a persuasive memo to Mcdonald’s Board of Directors about how marketing should be leading digital transformation for your brand. Be specific about the activities (specific to Mcdonald’s) you are proposing the marketing organization pursue.

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Here are some websites about digital transformation, hope is helpful

https://digitalmarketinginstitute.com/en-us/blog/how-is-digital-transformation-changing-marketing

https://www.i-scoop.eu/digital-transformation/